Multidisciplinary graphic designer with 12+ years of experience creating brand, marketing, digital, print, and production design across B2B and consumer-facing environments. Experienced in multi-channel campaigns, catalogs, product marketing, social media, email, web content, product photography, packaging, and visual systems from concept through production. Combines strong visual design and production expertise with UX/UI and marketing strategy to create cohesive, audience-focused experiences. Skilled in managing concurrent projects, collaborating across marketing and product teams, directing vendors, and maintaining brand consistency across channels.

 

PROFESSIONAL EXPERIENCE

Lead Graphic Designer – Marketing Team

Rothco, Ronkonkoma, NY | Jan 2022 – Current

• Led creative development for multi-channel marketing initiatives spanning catalogs, digital advertising, email, social media, web, product launches, sales materials, and print campaigns.

• Designed seasonal catalog layouts, advertisements, brochures, trade show displays, promotional banners, homepage graphics, and email marketing assets while maintaining a cohesive brand identity.

• Led and coordinated product photoshoots, selecting models, props, and visual themes; edited and retouched product imagery for web, social media, catalogs, and marketing campaigns.

• Created UX/UI-focused content, including infographics, product callouts, diagrams, and visual merchandising assets for Rothco’s Amazon storefront.

• Collaborated with product development on packaging artwork, applying clear hierarchy, brand standards, and production-ready specifications.

• Managed vendor communication for catalogs and large-format print projects, coordinating specifications, color accuracy, production schedules, and quality control.

• Partnered cross-functionally with marketing, product development, and leadership teams to translate business objectives into effective visual communication.

 

Graphic Designer – Production & Marketing

Saberin Direct, Deer Park, NY | Oct 2020 – Jan 2022

• Produced product photography and detailed image retouching for e-commerce, marketing, and promotional use.

• Developed packaging, branding, and visual identity systems for new product lines.

• Designed layouts, mockups, and marketing collateral with attention to hierarchy, usability, and customer needs.

• Supported production through sublimation printing, file preparation, and quality control while participating in weekly creative reviews.

 

Graphic Designer – Screen Printing

Love Unlimited, Wantagh, NY | Sep 2018 – Mar 2020

• Prepared customer artwork for production, including color separation, layout refinement, and print-ready file setup.

• Created client proofs and original apparel graphics for seasonal and typography-focused campaigns while coordinating with production teams to meet deadlines.

 

Production Artist

MonogramOnline, Syosset, NY | Apr 2014 – Aug 2018

• Prepared and finalized high-volume production files for sublimation, sandblasting, and laser engraving.

• Created reusable master templates and custom fonts for jewelry products, improving consistency across production workflows.

• Coordinated with multiple departments to maintain production quality and proposed workflow improvements during management meetings.

 

Graphic Designer – Production/Marketing

Black Momma Vodka, Wyandanch, NY | May 2013 – Sep 2014

• Designed packaging, marketing materials, branded content, and event promotions across print and digital channels.

• Retouched product photography for web and print and managed email marketing campaigns through MailChimp.

• Maintained social media content and visual consistency across brand communications.

 

EDUCATION

Southern New Hampshire University  |  Master of Science in Marketing: In Progress

Southern New Hampshire University  |  B.A. in Graphic Design & Media Arts, Concentration in User Experience Design

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DESIGN & MARKETING SKILLS

Design & Creative
Adobe Photoshop, Illustrator, InDesign, XD; Canva; visual identity; layout; typography; image retouching

UX/UI
Wireframing, prototyping, user flows, information architecture, design systems, usability testing, accessibility/WCAG

Marketing Design
Campaign design, social media, email marketing, digital advertising, product marketing, catalog & editorial design

Production
Print production, packaging, prepress, product photography, large-format graphics, vendor coordination, quality control

Platforms & Workflow
WordPress, Builder.ai, ClickUp, Asana, MailChimp, Microsoft Office

Social & Content
Facebook, Instagram, Pinterest, TikTok; web and e-commerce visual content

CORE COMPETENCIES

Brand Identity  •  Art Direction  •  Multi-Channel Campaigns  •  Catalog & Editorial Design  •  Packaging  •  Digital & Social Design  •  UX/UI  •  Product Photography  •  Photo Retouching  •  Creative Production  •  Cross-Functional Collaboration  •  Vendor Management